Mobile marketing can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards. Mobile marketing is broadly defined as “the use of the mobile medium as a means of marketing communication” or “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. Mobile Marketing has appeared as an ideal way of connecting the targeted audience to the business in an effective way. There are various benefits of using this kind of marketing and one may perhaps, not realize the potential it might create in for your . For successful marketing of products or services, an appropriate marketing strategy is important. The following are the thing that must be considered pertaining to mobile marketing.
The major reason why mobile marketing is increasing is that it is highly personal in nature. Unlike commercials, mobile marketing allows sending of the message directly to the mobiles of the target audience so that they have the message whenever their phone beeps. This is what exactly personal touch is and it is very powerful.
Another main advantage of mobile marketing is the immediacy. The advertiser does not have to wait for the targeted audience to respond because it ensures clicking and reading of the message as and when required by the recipient. Though one of the most difficult things in marketing is to deliver the message and retain the same on the minds of the customer. As a result, mobile marketing is a perfect tool of advertising & marketing that allows the recipient to respond immediately if he/she is willing to buy a product or a service. That is, we can expect an immediate response from the targeted audience.
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